Ed Sheeran has revealed to the publication of 14 official videos, all created by fans, who will accompany the songs of his latest album "Autumn Variations". This series, presented this week with the first two clips, is available in the official channel of the renowned british artist.
Sheeran called admirers from all over the world to produce music videos for each song of your album. After receiving more than 4 thousand contributions of creators from 75 countries, the artist personally selected to 14 winners who will represent 14 different countries, including Ireland, Uk, Australia, Italy, Netherlands, united States, Brazil, Germany, Japan, France, New Zealand, Taiwan, Mexico, and India.
The videos will be revealed in the coming weeks. Ed Sheeran shared his motivation behind the project, commenting: "I Made this album for the fans and really wanted to make them partakers of this work. I wanted to see how you interpreted the music, so I decided to ask them to make videos for each of the songs on the album".
He thanked his followers for proposals wonderful and announced the presentation out of 14 videos created by the fans, starting with "That's On Me". The album, released in September, led the list of the best albums of Billboard, consolidating its position after the debut at no. 1 with “-” (subtract) to the beginning of the year. Produced by Aaron Dessner, "Autumn Variations" marks the seventh studio album of Ed Sheeran.